Many customers add products to their cart......
.......but leave without completing the purchase, resulting in lost revenue opportunities. By implementing a Cart Abandonment Journey in Adobe Journey Optimizer, we automatically re-engage these users with personalized email or SMS reminders. The journey is triggered when a cart is abandoned, and only users who have given consent receive targeted messages with a direct link to their cart. This approach increases conversion rates and enhances customer experience. As a result, brands recover lost sales and drive higher engagement.
Objective:
Re-engage customers who added products to their cart but did not complete the purchase.