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 Cart Abandonment Journey

Many customers add products to their cart......

.......but leave without completing the purchase, resulting in lost revenue opportunities. By implementing a Cart Abandonment Journey in Adobe Journey Optimizer, we automatically re-engage these users with personalized email or SMS reminders. The journey is triggered when a cart is abandoned, and only users who have given consent receive targeted messages with a direct link to their cart. This approach increases conversion rates and enhances customer experience. As a result, brands recover lost sales and drive higher engagement.

Objective:

Re-engage customers who added products to their cart but did not complete the purchase.

Implementation Logic

1. Define an entry criterion which will trigger the journey

2. In this case, the journey will be triggered when a user adds items to the cart and no purchase confirmation event is received within a defined period (e.g. 24 hrs)

3. Check for the latest events of the user after the defined period, if the latest event is the cart addition event, then the user is eligible to receive the email/SMS message.

4. If the latest event is anything other than the cart addition event, the user journey will end in this case

5. If the user is eligible to receive a message, then check for consent to receive email/SMS

6. If consent is provided then send email/SMS message after proper content creation and personalization having a link to return to the cart. And if consent is not provided, then end the user journey

7. Limit the journey retries to stop send out for a user after 2 reminder messages

8. Test the journey logic and the message content with the URL functionality in test-mode to ensure that it works as expected.

9. Monitor the report to track customer engagement

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